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Use this checklist to implement your search engine optimization strategy. You may choose not to implement all aspects of this strategy, but the more you do, the greater your chance of driving traffic to a successful website. After all, isn't that your underlying goal: to drive traffic to your website and encourage the visitor to respond to your call to action?

Tier I - Solid Web Design Keyword placement Page Title Meta tag - description Meta tag - keywords tag early on page tag enclosing keywords on page tag with keywords Content - early in first paragraph


Keyword density Avoid spamming by not using keywords too heavily 2% - 7% density


Navigation that is easy to use Quick-loading graphics Relevant content Clean code - no broken tags Tier II - Website Promotion Content changes are critical to search engine attention RSS newsfeeds Articles Newsletters Tips / Tricks Client acknowledgements Testimonials Resource links Partner links Staff recognition / changes Simple content changes on a regular basis Image changes


Link popularity efforts List with free search engines Directory listings - paid and unpaid Reciprocal links - only with PR 5+ is best strategy Purchase links in the beginning Create a blog linking back to website; post regularly Participate in forums with link in signature line back to website Make every effort to have links coming back to your site use keyword-based anchor text Create and post sitemap.xml with Google

eMail subscription list eMail subscription opportunity on the website Mail newsletter out on regular basis


Articles Posted on website Posted on blogs Posted on ezine lists Posted in article directories Vary article on website by 25%


Pay-Per-Click advertising Purchase keywords on Google Adwords Purchase keywords on Yahoo Search Marketing (Overture) Tier III - Long-term on-going SEO efforts Creating long-term connections Develop a list of additional keywords based around your core keywords Create satellite pages using different domain names that focus on individual keyword sets designed to drive traffic back to the "money site" Create links between these separate websites Follow the same steps as in Tier I for website design considerations Create ebooks and more articles designed to be found by search engines that will drive traffic back to the money site


Monitoring your results Track hits from month-to-month Track unique visitors Track entrance and exit page for traffic Monitor how long visitors spend on each page Watch for keyword searches Check Page Rank Check link popularity Check Google and other search engine website positioning for your keywords Test results for every change you make; if the change doesn't produce positive results, abandon the technique and try something else


This is simply a checklist that has behind it considerable effort required to accomplish each step. This strategy toward search engine optimization is effective when implemented correctly. Should you need help in accomplishing the goals of your website, contact Chesa Keane at TAO

Special Thanks To: Chesa for written permission to use her article.
Visit her Home of the Computer Goddess at www.Computergoddess.com


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Five Times for Search Engine Optimization
By: Jennifer Guinan

Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.

1. You can afford free. Index your site with the Open Directory Project. It's free! The Open Directory Project powers core directory services for Google, Lycos, AOL Search, Netscape Search, and lots more.

2. Know thyself through thy customers' eyes. Remember that the words you use to describe your company are not necessarily the same ones that a prospect might use. Sometimes you need to go with the masses when it comes to keywords. Review your keyword list (if you have one), and see if your prospects would even think to search for them. You might even want to (gasp!) ask your customers about what keywords they use.

3. Stay on the up-and-up. Don't cram your keyword tag with dozens of keywords or repeating keywords. It doesn't work. Use 10 to 12 good, applicable keywords.

4. Put it in the Flash can. Don't let your web designer talk you into a Flash intro. Not only will everyone skip it because it's annoying and doesn't provide much in terms of information, it will stop the search engine spiders that crawl your site dead in their tracks.

5. Be more than a welcome mat. Develop unique titles for each of your pages. These titles appear at the top of the web browser window when your prospects or potential investors check out your site. So please, don't use, "Welcome to XYZ Company." This tells them nothing of value, except maybe that you have manners. Use the title to tell what you do, what problem you solve, and/or what the particular page is about. We're only talking about a handful of words per page (10 max), so it's not as painful as it might sound.


About the Author
ennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, Internet and search engine marketing, and PR for companies and organizations large and small. Guinan’s background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting. Contact at Sagestrat.com


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